Let’s do an example. Let’s say you’re selling a course on how to get rich by investing in the stock market. copywriter You’d first start talking about how you were fed out with your current financial situation, and how earning money the way you did in the past wasn’t cutting it for you any more. Then, you talk about finding better solutions, and how you struggled and failed and were made a fool of. Highlight one very specific example that demonstrates this. Perhaps you became so broke finding the solution that you almost stole money from your brother-in-law! Explain that, to really show your lowest point. That will help create more impact when you talk about how you finally succeeded.copywriter After talking about your lowest point, then start building up on how you begin making progress, and were first introduced to the solution you found. Explain your “path of success” on how you first started getting results, and how those results improved over time to the point they are at now, where you now have the “ultimate” solution. Then explain why you have decided to share that solution with them. It really is that simple.copywriter Once you have fleshed your story out like that, it becomes really easy to sit down and write your copy, because you now how it’s going to flow. In most cases, you should write with the journey plot. There is no better story that sells than this one, and it’s the first one you should always consider when sitting down to write your copy.